On Saturday 14th of October, New Balance celebrated the one year anniversary of their London Flagship store on Oxford street and their new sponsorship of the London marathon and New York City marathon. These guys really know how to throw a good party and this one was no different. To start things off they gave away all this;
- The first 15 people to have Stride ID on the day receive a pair of the NYC Marathon shoes best suited to their individual running needs.
- 25 gift vouchers worth RRP £20 given as random spot prizes throughout the day in store.
- 25 gift vouchers worth RRP £20 to be handed out on the street to shoppers wearing New Balance products
- Skinny Bakery cakes available for guests on the day branded with the NB logo.
Not bad right. Keep your eye out for any future NB events. The Stride ID technology was great fun and it’s a really cool piece of information to know. If your a runner it’s pretty much essential. They film you running in a straight line to assess your stride length, imbalances and whether or not you land on the balls of your feet. They then scan your feet and produce a virtual representation with all your measurements like individual shoe size, arch height, foot width etc.
When I arrived, the store was buzing with people, marathon runners everywhere. Millie Cotton on the decks in the DJ booth. After mingling for a little while and checking out the new collection, I was very kindly given some money to spend in store. I immediately headed back to the new marathon range I had been ogling over to find my perfect running look. I went for these awesome items;
We then went for a Team New Balance lunch at this delightful little Thai café. I had a delicious Massaman curry, it wasn’t as spicy as I would have liked, but hey, what ya gunna do?
When we got back to the store we readied up and joined the New Balance UK Run Club, led by Steve Vernon and Team New Balance Manchester athlete, Jonny Mellor. We set off to Hyde Park where we went through some very interesting warm up drills specifically designed for long distance running. We then started our workout with some short burst shuttles and then went into 4x 800m and 4x 400m with about a minute rest between sets. This is actually pretty similar to my typical cardio session so whilst I didn’t turn up expecting to workout I was rather enjoying it.
The day was brought to a close with a gentle jog back to the store and one to many obligatory selfies. #NBLondon